FREQUENTLY ASKED QUESTIONS


GETTING STARTED

You can make custom GIFs, 2D and 3D animated videos.

People use Video Igniter to make online/TV ads, educational content, looping GIFs, motion graphics, sales collateral, video infographics, book trailers, Instagram content, startup videos, and more.

Video Igniter was designed to step you through the process of making any kind of original animation or motion graphic you can conceive of - without having any relevant production experience. Video Igniter uses real animators and creatives to produce custom computer animated content on your behalf through the Internet - all you have to do is give your approval or feedback to modify the assets created for you.

Start by creating an account here and filling out a creative brief describing your project.

There is no set price for a project. We do projects for $500 - $20,000 / minute; what matters is figuring out how to dial in on the right style for your project.

After filling out the Video Igniter Creative Brief, we create a few production proposals for you to consider based on the criteria of your project.

If you specify your desired budget in the creative brief, we will create production proposals suited to that target budget.

First, create an account and fill out the Video Igniter Creative Brief. Then, we will create multiple production proposals that span several visual production styles and budget levels.

It takes about four weeks to do a good job making an original 60-second animation from scratch.

Factors like supplying the script/storyboard before production, quickly responding to new assets / feedback, overall length of the video, and the number of revisions / edits requested are wildcard factors in the production process.

After creating an account, fill out the Video Igniter Creative Brief describing the video you want.

We review your notes and prepare a few production proposals for you to review. After picking a production proposal that suits your desired visual style and budget, paying 50% or 100% of the budget starts production.

We handle production of all assets and send you email notifications when they are ready for you to review online. If they meet your satisfaction, mark them as approved; otherwise, you can leave feedback online for each asset and we will revise it unlimited times until you approve it.

When all assets are approved, we animate. The remaining 50% of the production budget is due upon approval of the final draft of the animation.

After selecting the production proposal for your video, you will be redirected to PayPal.

You have the option to pay your production budget in full or to pay 50% up front and 50% upon completion of your video.

When using PayPal to checkout, you can make payments using a credit card or a PayPal account. Alternate payment options are available upon request.

Fixed Pricing means the price we quote you is the price you pay. Some animation studios limit the number of revisions you can request and will add extra costs to your final bill if you ask for too many edits.

We are more interested in ensuring you are 100% happy with the final product.

Having a script or storyboard prepared before filling out the Video Igniter Creative Brief can fast track production of your video.

When filling out the creative brief, specify whether you are starting the project from an idea, a script, or a storyboard. If you are starting from an idea, we will include script and storyboard production with your quote; if you are starting from a script, we will only include storyboard production with your quote.

All questions can be handled via Support@VideoIgniter.com.

When using VideoIgniter.com, there is a live chat feature on every page which can be used to instantly connect with the people producing your project.


SCRIPT

Initial script drafts can take 1-3 business days and may include preliminary notes on the corresponding visuals.

After reviewing your creative brief and doing any associated research with your project, Video Igniter will develop a draft script (~150 words / minute) and submit it to you for review.

You will receive an email notification with a link to review your script online. If it meets your satisfaction, click the green "Approve Script" button and we will begin drafting your storyboard. If the script needs more work, there a space below your script to submit feedback to us. Most script revisions can be updated by us in less than a day at which point you will again receive a notification that your updated script is ready to review again.


STORYBOARD

We break down your script sentence by sentence and prepare a storyboard that includes a sketch of each scene along with the corresponding sentence, assets needed to be created for the scene and notes on the action taking place in the scene.

Preparing the initial storyboard can take 1-3 business days. You will receive an email notification when it is ready to review online.

If the storyboard meets your satisfaction, click the green "Approve Storyboard" button and we will move forward producing the voice over, soundtrack, and illustrations for your video. To make edits to the storyboard, simply leave feedback in the textbox below each slide of the storyboard and click the blue "Submit Storyboard Revisions" button. Most storyboards can be revised and updated in less than 24 hours.

Yes. You can download our Storyboard Template and Guide to see how you can easily create a storyboard using Powerpoint or Keynote to clearly communicate your vision and project requirements with us.

Download our Storyboard Template & Guide and paste the template into Powerpoint / Keynote to create a storyboard page. It's easiest if you break up your storyboard into one sentence per page although sometimes you may need to break up each sentence into multiple pages if there is a lot of motion / action occurring during the sentence. Each page of your storyboard should include four things:

1). A crude layout / design of the scene. You can sketch something on paper, take a photo with your phone and paste it into your storyboard - or - using free images and icons you find online, compose a basic scene showing what is included in each scene.

2). The 'current' sentence of the scene. If a sentence is broken up over multiple pages, it's sometimes helpful to make the relevant parts of the sentence bold (no worries, it's not a requirement).

3). A list of the assets that need to be created for the scene - this can include characters, icons, special effects, fonts, sounds and more.

4). A description of what is taking place during this particular moment of the video. Instructions can be as simple or detailed as you feel they need to be (i.e. smartphone fades in to view vs smartphone outline is drawn / animates on screen).

Export your presentation as a PDF and upload it while filling out the creative brief for your project.

Storyboard to Animation is our quickest production service. You can learn more about it here: http://www.videoigniter.com/storyboard-to-animation.html


VOICE OVER

After your storyboard is approved, we prepare three voice over auditions for your video.

When they are ready to review, you will receive an email notification with a link to listen to the audio samples online.

If you hear the voice you want to use, click the corresponding button to choose Voice Over Artist #1, #2, or #3 and we will get the full voice over recorded.

If you want new auditions, there is a textbox below them to leave feedback telling us how you would like to do things differently.

* Note - low budget projects don't always come with voiceover auditions because of the extra expense; in that case, we will select one voice over artist to record the full voice over track and will email you a link when it's time to review it online.

Yes. When filling out the creative brief for your project, be sure to click the button that says, "Yes" I will need a voice over, and then "I will supply the Voice Over." We will email you at the appropriate time when we need you to start recording the script and provide you a custom URL to upload the file when it is ready.

$50-250/minute is the standard range and varies depending on how quickly the VO is needed and what 'demographic / language' the voice over is recorded in.

If you need to record the voice over yourself and don't have professional recording equipment, you *could* get away with putting a blanket over you and your laptop and recording directly into your laptop's built in microphone. The blanket helps focus the sound and keep out background noise.

This wouldn't be our preferred method but we know many startups that have great sounding voice overs in their video thanks to this technique.


SOUNDTRACK

We select three soundtracks that suit the mood for your project and send you an email with a direct link to listen to them online.

If you hear one you love, click it's corresponding 'Select this Soundtrack' button and we'll purchase the license for the track. If you aren't loving any of the tracks selected for you, there is a feedback box on the same page to let us know what other kinds of tracks you would like us to select for you. We will send you new soundtracks within one business day.

Yes. You can upload it when filling out your initial creative brief or directly to the 'Add Files' page of your Project.


DESIGN

When you review the production proposals we create for you, you will be able to see other videos we've made using a similar visual style or production technique. That's just the start.

After your storyboard is approved, we have multiple artists create sample art using different visual styles. You will receive an email notification with a direct link to review the samples online. We ask that you leave feedback describing your feelings toward each sample created and then click the "Submit Design Feedback" button.

We review your notes on the artistic direction and then create every single visual asset for your video. This can take anywhere from 2 days to a week or more depending on the complexity of your project. You will receive another email notification when all the illustrations are ready to review.

You can type in feedback below each image to let us know if you would like us to make any changes to it and then click the "Submit Design Revisions" button and we will update the images accordingly. When all the images meet your approval, click the green "Approve Designs" button.

Yes. It's important to include them when filling out your initial storyboard - or at least give us enough context to understand the types of files you will provide.


ANIMATION

Once all your assets (voice over, soundtrack and illustrations) are approved, we animate. Animation can take a day... or weeks. Most 60-second videos takes a week or less to animate.

When it's ready to review, we'll send you an email notification with a direct link to review your video online. Below your video is a text box to collect your feedback.

The easiest way to organize your feedback is to say which time it occurs at (i.e. From 0-5 Seconds: Make the wheel spin slower. At 10 seconds: Make the character walk off screen sooner. etc.). When all your feedback is consolidated, click the "Submit Feedback Button" and we'll dive into working on the edits.

If the video requires no further edits, click the "Approve Video" button. After your video is approved, we will send you a final invoice for your project if it wasn't paid in full. Then we send you a complete project archive including all assets used to make your video.

If lengthy and complex, we will send you an animatic to see your video as a rough draft before we take the time to do the detailed work.

MISCELLANEOUS

No, when we quote you a fixed-cost, that's the price for unlimited revisions on all assets.

The two things you can do to get the quickest production experience are to start from a storyboard that you have already prepared and respond quickly once we send you assets to review - the quicker you can approve them or send us feedback to revise them, the quicker we can move your project through the production pipeline.

When logged in to your Video Igniter Dashboard, click on the large colored box with the name of the project you are actively working on, then click on the "Creative Brief" hex icon in the navigation bar. That page contains an upload button to send us any extra assets we may need for production.

Yes - if you provide it. We do not go out and film.

We make a lot of videos for agencies and startups. We've also done projects for Linkedin, Ricoh, Extreme Reach, and Snoop Dogg's MerryJane.com.

After you click "Approve Video," we will send you a final invoice for your project if it wasn't paid in full. Then we send you a complete project archive including all assets used to make your video.

Yes. You will get a project archive of all the files used to make your video - so if you want to repurpose some of the collateral used in the video on your website, print media or elsewhere - you can.

Yes. Just specify your needs when filling out the creative brief in the 'Extra Notes' section or tell us any time during or after the production process and we'll ensure you get what you need in the proper file format.