A/B TEST YOUR VIDEO'S CTA


Drive more conversions...

Your video is a massive asset for educating people and inspiring them to take action.

from your video.

Have you ever tested if your video would convert better with a different ending?

This #GifGuide explains the simplest way to set up and test different endings for your marketing video in order to try and increase the video's conversion rate.

Here's what you will need:

<?php $version = rand(0, 1); if ($version == 0) { ?>
<!-- DELETE THIS LINE, REPLACE WITH EMDED CODE FOR VIDEO A -->
<?php } if ($version == 1) { ?>
<!-- DELETE THIS LINE, REPLACE WITH EMDED CODE FOR VIDEO B -->
<?php } ?>



STEP 1:

UPLOAD THE 2 VIDEOS







STEP 2.1:

ADD CTA TO VIDEO

Upload a thumbnail for the viewer to click/tap on at the end of the video.







STEP 2.2:

ADD URL TO CTA

Add URL(s) for the viewer to be directed to when they click/tap on the last frame of your video.







STEP 3.1:

ADD OUR PHP CODE

Paste the code we provided on your landing page.







STEP 3.2:

PASTE THE EMBED CODES IN

Then paste the embed codes for videos A and B in their respective spaces.







STEP 4:

WHICH CONVERTS MORE?

To see which video gets more people to click, view the stats for both videos.





This writeup was created by Video Igniter

The online service for making original animated videos.



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